Marketing Management Process
Marketing Management can be a business discipline that is dedicated to the practical use of marketing strategies as well as the management of a firm's marketing resources and activities.
Marketing trend is among the most from the business units make production from the anticipation of demand. Over these circumstances, if the insist dose not takes place based on the expectations in the fixed period, after which individual work is to be made for this. It can be clear that this extent to which the sale is a bit more to that extent the running capital cycle may also be speedy along with the profitability in the unit also increases. In a nutshell, the power of the company unit and long life depend upon the sales. In the same manner the employment opportunity arises as a result of development of the business.
The adventure of entire useful services necessary for the company activities increases and as a result the economic continuing development of the country also becomes possible. Thus, the sales activity carries a special importance. From the civilized world about 50% plus developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is vital that will put special weight age about the marketing management process.
Concept of Marketing Management process
Marketing is not just an advertisement or possibly a means of sales or distribution. Actually, case study of market opportunities and formation of selling strategy may also be incorporated into marketing management process.
Within a simple definition “The process concerning the formation of promoting strategy and implementation means marketing management process.”
As said by Philip kilter,' the marketing process is made up of marketing opportunities, researching deciding on target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.”
Marketing Management process is part of business activity associated with the sale of profitable products inside the targeted market. It contains the analysis of economic opportunities, number of targeted market, formation and efficient implementation from the online marketing strategy.
Stages of marketing management process:
- Examine marketing opportunities.
- Searching and selecting target markets and audience.
- Formation of marketing strategy.
- Preparation of marketing program
- Implementing and controlling the marketing efforts
All is marketing management process.
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