We define mobile marketing or mobile marketing as the activity dedicated to the design, implementation and execution of advertising activities conducted through mobile devices.
Also, mobile marketing may be the utilization of mobile as a new tool that complements and enhances traditional marketing. Messages not simply is often a long term vision to develop high value relationships with all the target market, ie the mobile is definitely an important part of our daily routine. So it’s an item that not only use to call and send messages, but allows us connect to the world wide web, interact with others and many important, especially for businesses, making specific campaigns through this communication channel.
Features of MOBILE MARKETING
The mobile as a universal: people have a mobile (incidents where more than one), the progressive cut in tariffs for Throttle is encouraging increasingly more users are connected via mobile, particularly the main target of countless campaigns concrete: the young.
Measurable Results: any pursuit is likely to be controlled and measured, quantitatively and qualitatively. This allows you to control the ROI of the campaign to make small initial trial test, prior to launch from the campaign. Understand that it is usually advisable to test a little scale (test use and return) and after that extend, modify or cancel the campaign in line with the result obtained.
Element interactions: the interaction isn't unique towards the user, but is made in directions. Furthermore, it promotes viral message and its particular expansion through other such channels as Facebook, which are already implicit from the connection that allows the product.
Innovative Content: new technologies and advances over these allow the creation of new forms of campaigns and messages, which means a halo of innovation and creativity that attracts users.
MOBILE MARKETING STRATEGIES PUSH, PULL AND ANNOUNCEMENTS
? The strategy “push” the advertising company sends sms to potential customers (out of the box only right which is subject to authorization)
? The strategy “pull” may be the user who initiates the communication (eg advertising campaigns the location where the user must send a sms into a short).
? Advertisements: Advertisement in SMS, MMS, mobile websites, in videos and music, maps, customization accessories, in different application or game or downloadable files that can be provided for the device.Top 10 ADVERTISERS APPLICATIONS OF 2010Expert have already been the top news this year in mobile marketing , all advertisers want an application for Iphone, Iphone, Android and Blackberry.
The English magazine Advertising Age has published the superior ten advertisers applications for mobile phones this year 2010:
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